In recent years, private social clubs have seen a resurgence, providing an exclusive environment where like-minded individuals come together for elevated experiences and meaningful connections. These clubs cater to a sophisticated audience that values curated programming, exceptional services, and a sense of belonging.
However, despite their popularity, social club owners and key management often face a unique set of challenges in managing and growing their clubs. Many go at it alone, without a clear network of peers to rely on for advice, insight, or support. That’s where Club Intelligence steps in.
Created by Austin-based The Pershing private social club owner Kip McClanahan, Club Intelligence is a new community designed specifically for private social club owners and key management personnel. This community is a game-changer for the industry, offering members the opportunity to collaborate, share best practices, and learn from one another in a supportive, growth-oriented environment.
The Rise of Private Social Clubs: A Growing Need for Connection
Social clubs have always been about creating spaces where people can gather, connect, and share experiences. But in today’s connected yet increasingly detached culture, the demand for these types of exclusive communities has grown exponentially.
Experian reported that 63% of Gen Z and 59% of millennials prefer to invest in “life experiences” rather than retirement. More people are looking for intimate, curated environments where they can be part of something unique—whether that’s access to premium events, networking with a select group of people, or just finding a space that feels like home among peers who share their values and interests.
This rise in popularity reflects a broader cultural shift: people are craving real-world interactions in environments that feel both personal and luxurious. Members expect top-tier service, customized experiences, and a sense of belonging that transcends the ordinary. For private social club owners, this presents both an exciting opportunity and a daunting challenge. The stakes are high, and the margin for error is slim, as club members aren’t likely to stick around if their club doesn’t deliver.
Private social clubs must continually find ways to engage members, innovate their offerings, and maintain a level of exclusivity that feels special yet sustainable. These challenges often leave owners and managers feeling isolated, without the support of a community that truly understands their unique needs.
That’s where Club Intelligence comes in.
What is Club Intelligence?
Club Intelligence is a first-of-its-kind community built to support private social club owners and their key management teams. Created to fill the gap in resources available to social club professionals, it is a collaborative network where members share insights, solve problems, and collectively work to improve their clubs’ performance.
The community is more than just a place to ask questions—it’s an environment of shared expertise. Social club executives who join Club Intelligence can contribute their own knowledge, field questions from their peers, and learn from other club leaders who have faced and overcome similar challenges.
The community is a hub for industry thought leaders, providing the kind of high-level discussions and resource sharing that can help club owners optimize operations, boost member engagement, and improve financial outcomes.
“As a private social club owner, I sometimes meet owners of other clubs, and we exchange ideas, talk about what’s working and what isn’t, what technology we are using or wonder about, and other issues impacting management and members,” says McClanahan. “I always get so much out of these conversations and wished there was a way to bring more of us together to have meaningful conversations about our clubs. I created Club Intelligence to do just that—-give us all a forum to learn from each other so we all thrive.”
Why Should Social Club Owners Join Club Intelligence?
Collaboration and Networking Opportunities
One of the key advantages of Club Intelligence is the ability to network with a community of peers who share your passion and understand the unique challenges of running a private social club. Members gain access to weekly curated content that covers a wide range of topics critical to club success, including operations, marketing, sales, and member engagement.
The collaborative nature of the community means that members can not only learn from webinars and workshops but also participate in discussions, polls, and resource-sharing activities with fellow club owners and managers. These interactions foster deeper connections, allowing members to build relationships that could lead to future collaborations or partnerships.
Exclusive Content Tailored to Private Social Clubs
Club Intelligence provides access to live webinars, workshops, and networking events where industry leaders share their best practices. The content is curated to address the real issues club owners face, offering actionable insights on topics such as increasing member retention, optimizing programming profitability, and managing dues and minimums effectively.
Members will also have access to data-driven trends and insights that can help them stay ahead of the curve. By leveraging key performance indicators (KPIs) around member engagement, retention rates, and financial performance, club owners can make informed decisions to enhance their operations.
“I think club owners and management will find the content and insights we offer are valuable, actionable and inspiring,” says McClanahan. “We’ll build much of our content based on member feedback, bringing in industry experts across various disciplines, tapping into our collective member expertise, and giving members opportunities to make a real difference.”
Supportive, Like-Minded Community
Running a private social club can be a lonely endeavor. Many club owners and managers don’t have a network of people who truly understand their unique challenges. Club Intelligence changes that by creating a space where members can support one another. The sense of community is integral to the platform’s mission.
Whether you’re navigating the intricacies of membership pricing, dealing with vendor contracts, or launching a new event series, having a community of peers to turn to can make all the difference. With Club Intelligence, you receive insights, but even more importantly, you’re joining a community that celebrates your successes and helps you overcome obstacles.
A Focus on Growth and Financial Success
Club Intelligence is committed to helping its members achieve real, measurable outcomes. The community provides the tools, resources, and support needed to grow your club, both operationally and financially. Whether you’re looking to increase member engagement, optimize your event offerings, or streamline your club’s financial performance, Club Intelligence offers the data and insights necessary to make informed decisions.
This focus on data-driven growth sets Club Intelligence apart. With access to metrics around programming profitability, membership dues, and other key financial indicators, club owners can identify areas for improvement and take action to drive success.
The Power of Being in a Like-Minded Community
Social club owners are visionaries. They create spaces where people come together for meaningful experiences and a sense of belonging. But the journey of managing and growing a private social club can often be a lonely one. With Club Intelligence, owners become part of a powerful network where collaboration, shared knowledge, and mutual support can unlock new opportunities and lead to long-term success.
As a Club Intelligence member, you’re a part of a community that not only understands your goals but actively helps you achieve them. Whether you’re looking for fresh ideas to engage your members, insights into optimizing your operations, or a network of peers to bounce ideas off of, Club Intelligence provides the framework to take your club to the next level.
Request Access to Club Intelligence
Club Intelligence is an exclusive, invitation-only community. Owners and key management who are interested in joining must fill out a form to request access. This ensures that the community remains focused and valuable for those who are truly invested in the success of their clubs.
By joining, you’ll be part of a select group of social club professionals who are shaping the future of the industry. Together, you’ll share insights, collaborate on new ideas, and push the boundaries of what’s possible for private social clubs.
Final Thoughts
The world of private social clubs is evolving, and so too are the needs of their owners and key management teams. Club Intelligence offers a unique opportunity to join a community of like-minded professionals who are committed to driving the success of their clubs.
With access to exclusive content, networking opportunities, and data-driven insights, members will be equipped to take their clubs to new heights. “There’s no reason to do this solo,” says McClanahan. “Join Club Intelligence and become part of a thriving community dedicated to the success of private social clubs.”
